WholeFarm Australia
  • Home
  • About
  • Gourmet Tree
  • Products
    • Machine Hire and Sales
    • Soft Serve >
      • Vanilla
      • Salted Caramel
      • Matcha
    • Frozen Yogurt
    • Thick Shakes, Frappes and Smoothies
    • Cheese Sauce Mix
    • Instant Dessert Mix - Panna Cotta Style
  • Contact
  • ProBiotics and Nutritionals
    • Research
  • Blog

Welcome to our Blog

Soft Serve Machine - How to Choose? Part 1

15/1/2021

0 Comments

 
Picture
A Soft Serve Machine is a relatively expensive piece of equipment, so you need to do your research before making (what is for most enterprises) a  reasonable investment in the business. 

Before you start your research ask yourself a few questions about your business. 
1.  Who is my target market?  If you are an existing outlet you will already know who comes through your doors, or who walks past them.  Is there a lot of foot traffic, can you entice more people into your shop with some different offerings?  Will you sell online or takeaway orders?  Is there potential for impulse buys and are there certain days of the week that are better than others?  Children tend to have different tastes to adults and you may need to be able to adapt quickly to move to the more in demand products, or respond to particular trends as they occur.
2.  Which products do I actually want to sell on my menu? This may be straight out soft serve ice cream in a cone, or you may want to sell sundaes, parfaits, thick shakes, ice cream for dessert toppings, or some specialty items.  The more products you can get from your ice cream machine, the more use and hence sales you will get from it, which will reduce your pay back period and increase your profits.  It will also generate interest in your business and create more opportunities for social media marketing.
3. Is there something I can do to utilise the down time of my machine to make and sell more product?  This could include buying mix that is also able to be made into a hard ice cream, so you can create your own 'factory' and sell pots.  Some plain base mixes are good for adding flavours to so you can create your own specialty range.  Other bases have a strong vanilla note that can work against flavourings, so trial and error is the key here.  Don't discount frozen yoghurt mix either, this works extremely well with fruit and floral flavours.  Not many soft serve ice cream products can be used for hard ice cream production because of the different freezing temperatures between the two types. The Wholefarm Goldenfarm and Yomaxx ranges are particularly suitable for this type of application, with only a few simple adjustments required.
4. Can I synergise with other businesses in my immediate area? There may be outlets nearby who offer savoury courses but not desserts.  Entertainment venues such as cinemas, sporting venues, clubs and theatres may empty out at certain times.  Can you take advantage of the extra foot traffic and need by having product ready to go at those times of the day, or working with these venues to deliver? Consider positioning your machine at a counter open to the street so you can continue to sell even when your main business has closed for the day.

Part two of How to Choose coming shortly ...

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    January 2021
    October 2020
    July 2020
    June 2020
    April 2020
    March 2020
    February 2020
    December 2019
    October 2019
    August 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    December 2018
    October 2018
    August 2018
    June 2018
    April 2018
    February 2018
    November 2017
    August 2017
    June 2017
    March 2017
    January 2017
    September 2016
    July 2016
    April 2016
    October 2015
    April 2015
    March 2015

Menu
  • Home
  • About
  • Gourmet Tree
  • Contact
  • Blog
  • Sitemap
Products
  • Machines
  • Frozen Yogurt
  • Soft Serve
  • Thick Shakes, Frappes, Smoothies
  • Gelato / Hard Ice Cream
  • Cheese Sauce
  • Instant Dessert
  • Nutritional Products
Wholefarm Australia Pty Ltd
Office: Suite 108, 71 Cambridge Drive,
Alexandra Hills,QLD 4161, Australia.
Postal: PO Box 5698, Alexandra Hills, Qld 4161, Australia.
Phone No:+61 7 3824 4737 Email: wholefarmsales@gmail.com copyright Wholefarm Australia Pty Ltd 2021
all rights reserved
  • Home
  • About
  • Gourmet Tree
  • Products
    • Machine Hire and Sales
    • Soft Serve >
      • Vanilla
      • Salted Caramel
      • Matcha
    • Frozen Yogurt
    • Thick Shakes, Frappes and Smoothies
    • Cheese Sauce Mix
    • Instant Dessert Mix - Panna Cotta Style
  • Contact
  • ProBiotics and Nutritionals
    • Research
  • Blog