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In times past eating out was a very special occasion in Western cultures. They didn't have the traditions and history of street food in the way that Asian countries do, and so inexpensive dining wasn't an option. When it was time to take the family for a treat it was generally snack or dessert products like a generous helping of soft serve that did the trick. Over time though it seems there has been a culture shift and the current generation are much more likely to use eating out as an excuse for any occasion. So what are the drivers of this behaviour, and how can you be at the forefront of the food revolution?
Above all be creative, your customers will vote by coming back for more.