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The increasing popularity of frozen yoghurt over the past year or so represents a significant shift in the dessert industry that is currently having a positive impact on small business as they seek to deliver a better range of offerings post Covid. This trend embraces the growing perception of frozen yogurt by the general public as a healthier and more customisable alternative to traditional ice cream. But sometimes food simply becomes fashionable anyway, and it seems it's frozen yoghurt's time to shine. So what are some factors that may be contributing to this?